Elaphe
Nicolas Hochart12 min

Essential SEO best practices to rank your website on the first page of Google.

Technical SEO fundamentals

Technical SEO remains the foundation of good rankings. Page speed, Core Web Vitals, semantic HTML structure, meta tags, XML sitemap, and robots.txt are essential building blocks.

Content and keywords

Quality content remains king. Keyword research, search intent, internal linking, content length — every element matters for Google.

International SEO

For multilingual sites, hreflang tags are essential. Canonical URLs, language alternates, and x-default help Google understand your site structure.

Structured data

JSON-LD Schema.org enriches your search results: FAQ, reviews, breadcrumbs, local business. Rich snippets significantly increase your click-through rate.